From the NICU to Your Nursery
Hi there! I’m Hannah, a NICU nurse, a passionate advocate for infant wellness, and the founder of Gently Rooted Co.
For years, my days (and nights) have been spent in the Neonatal Intensive Care Unit, caring for the smallest, most resilient fighters. In the NICU, you quickly learn that a baby’s skin is their very first line of defense. It is incredibly delicate, highly permeable, and deserves the absolute highest level of protection.
I watched parents navigate the overwhelming world of newborn care, always searching for products they could 100% trust. I realized that the clinical level of safety, fabric purity, and skin integrity we prioritize should belong in every nursery.
That’s why I created Gently Rooted Co.
Designed with Clinical Purpose, Made with Love
Gently Rooted Co. was born out of a desire to prioritize safety and everyday comfort for all babies. I wanted to create a brand that parents could turn to without having to second-guess a single label.
Every piece we design is rooted in three non-negotiable pillars:
- NICU Nurse Approved: Every design considers a newborn’s development, comfort, and skin sensitivity. From our easy-on kimono onesies to our ultra-soft swaddles, everything is created to protect your baby's skin integrity.
- 100% GOTS Organic Cotton: No harsh chemicals, no toxic dyes, and no synthetic irritants. Only the purest, most breathable fibers for your little one. Even the stitching is 100% GOTS Organic Cotton!
- Proudly Made in the USA: We partner with ethical, sustainable manufacturers right here at home to ensure that every stitch meets our rigorous standards of quality and safety.
Our Promise to You
When you wrap your baby in Gently Rooted Co., you aren't just wrapping them in clothing—you are wrapping them in love. Thank you for welcoming us into your home and letting us be a small part of your baby’s beautiful, gentle beginning.
With love,
Hannah | Founder & NICU Nurse, Gently Rooted Co.